Quote Unquote

What is it about quotes that people just lap it up and remember for a lifetime? Of the umpteen books that  I have read, I cannot remember a single quote. No matter how profound or powerful the thought. Every often I come across quotes that I think are great and worth remembering and using in conversations just to sound smart and well-read, but 30 mins after reading I cannot for the love of God remember it.

Do people highlight it in their books, take note of it in some obscure notebook/diary, mug up the quote instantly or are people in general gifted with such amazing memories that one reading cements the memorable quote in their minds? Does it not break the flow when trying to memorize the quote?

Of late in every book I read I see beautiful quotes. From Malcolm Gladwell in Blink who has some serious quotes on the power of human mind to Karla in Shantaram whose character has some of the smartest, best ever quotes to Haruki Murakami who just spits out whatever comes to his contemplative mind while he keeps running around in the streets in What I talk about when I talk about Running. But the question remains - how can i remember all these wonderful quotes? Work on improving my memory power? Or just pick random people and talk about the quotes so often that they are bugged and the quote gets embedded deep down in my brain?

Ah well, before I forget the newest 2 quotes I read yesterday (remembering from yesterday to today is itself is quite and achievement):

"In every shave lies a philosophy. No matter how mundane an action might appear, keep at it long enough and it becomes contemplative, even meditative act"

"Pain is inevitable but suffering is optional"